New City Centre Hypermarket Sharjah | Locations, Timings, Products & Complete Shopping Guide

Living in central Sharjah means constantly doing a little mental dance between convenience and traffic reality. When you run out of milk or need a loaf of bread for breakfast at 10:00 PM, the neighborhood baqala (corner grocery) down the block is a lifesaver. But when it’s time to actually stock a family kitchen for the month, buy fresh produce that isn’t sitting under warm display lights, or grab a replacement kettle without fighting for parking in a massive shopping mall, those tiny corner shops just don’t cut it—and your monthly budget definitely feels the pinch.

That’s where New City Centre Hypermarket (run by the City Retail group) comes into its own. Tucked right along the busy Al Wahda Street corridor in Bu Shaghara (Abu Shagara), with extra branches over in Al Khan and Industrial Area 4, it’s built to be that practical, everyday neighborhood hypermarket. Instead of dragging yourself through a sprawling multi-level mall parking lot just to pick up cooking oil, fresh mutton, and laundry detergent, you get department-store variety with quick, street-level accessibility.

Whether you’ve just unpacked boxes in a new apartment in Al Qasimia or Abu Shagara, or you’re just trying to trim your grocery bill using weekend promo flyers, this guide gives you the real scoop: exact branch locations, actual working phone numbers, opening hours, department rundowns, and a few local tips to make your trip painless.

Quick Facts	Flagship Store Details
Store Name	New City Centre Hypermarket (City Retail)
Flagship Location	Al Wahda Street, Bu Shaghara (Hay Al Qasimiah), Sharjah, UAE
Additional Branches	Al Khan Street & Industrial Area 4, Sharjah
Main Phone Number	+971 6 559 7922 (Abu Shagara) / +971 6 537 1777 (Al Khan)
Standard Hours	Daily, 8:00 AM – 12:00 AM (Midnight)
Core Departments	Fresh Produce, Butchery, Bulk Groceries, Household Goods, Apparel, Small Appliances
Best Suited For	Monthly family bulk shopping, weekend discount runs, late-night essentials

About New City Centre Hypermarket: A True Community Staple

To really get why this place is always buzzing, you have to picture how central Sharjah is laid out. Neighborhoods like Abu Shagara, Al Qasimia, and Al Yarmook are some of the most densely packed residential spots in the emirate. The people living here include long-term expat families from all over South Asia, the Levant, Egypt, and the Philippines, right alongside single working folks sharing flats.

A normal supermarket usually doesn’t have the floor space to stack multi-liter jugs of cooking oil next to kids’ school shoes and pressure cookers. On the flip side, the destination mega-malls out on the edges of the city turn a simple grocery run into a two-hour ordeal. New City Centre Hypermarket sits right in that sweet spot: big enough to secure bulk supplier deals and stock non-food goods, but small enough that you can park, grab a trolley, and check out in under forty minutes.

How It Stacks Up Against Other Local Options?

Feature	New City Centre Hypermarket	Neighborhood Baqala / Mini-Mart	Mega-Mall Hypermarket
Product Variety	Full grocery, fresh produce, household, basic fashion, and small electronics	Limited to dairy, snacks, canned goods, and basic toiletries	Massive food and multi-brand department store inventory
Pricing Structure	Wholesale-style bundle deals, weekly flyers, and competitive unit pricing	Full retail markup; higher cost per gram/liter	Competitive, but surrounded by high-priced mall temptation
Freshness Turnover	High daily turnover on fruits, veggies, and meat	Minimal fresh produce; slower stock rotation	High turnover
Shopping Time	20–45 minutes; easy street-front access	5 minutes (or phone delivery)	1.5–2 hours including long walks from parking

Where to Find Them: Locations, Phone Numbers, and Timings

One of the most common headaches online is people mixing up these Sharjah branches with similarly named shopping malls elsewhere in the UAE, or dialing the wrong number when checking if something’s in stock. Here are the three actual locations:

1. The Flagship: Abu Shagara / Hay Al Qasimiah

Sitting right on the commercial strip of Al Wahda Street, the Abu Shagara branch is the go-to spot for families living smack in the middle of Sharjah. It’s got the widest aisles and the biggest non-food selection.

• Address: Al Wahda Street, Bu Shaghara (near Hay Al Qasimiah), Sharjah, UAE.
• Telephone: +971 6 559 7922
• Hours: 8:00 AM to 12:00 AM (Midnight) every day. On busy weekend nights, Ramadan, and holidays, they often stay open until 1:00 AM.

2. The Al Khan Branch

If you live closer to the coast or in the high-rise towers near the Dubai-Sharjah border, this branch saves you from driving back toward Al Wahda. It serves Al Khan, Al Majaz, and Al Taawun.

• Address: Al Khan Street, Sharjah, UAE.
• Telephone: +971 6 537 1777
• Hours: 8:00 AM to 12:00 AM (Midnight) daily.

3. The Industrial Area 4 Branch

Tucked away to serve the workforce, technicians, and businesses operating out of Sharjah’s industrial zones, this spot focuses heavily on high-energy pantry items, snacks, beverages, and daily basics.

• Address: Sharjah Industrial Area 4, Sharjah, UAE.
• Contact Number: +971 50 429 6667
• A Quick Heads-Up: Because road layouts and service lanes in the industrial areas shift around due to construction, it’s always smart to call their mobile number beforehand if it’s your first time heading out there.

A Walk Through the Aisles: What You’ll Find Inside

The layout makes sense. Wet and fresh goods are up front or along the perimeter, while heavy dry goods and household items sit down the middle and in the back.

Fresh Fruits, Vegetables, and Butchery

In most Sharjah households, a hypermarket lives or dies by its produce and meat quality. Because this place serves so many families who cook from scratch every single day, the stock doesn’t sit around.

• The Produce Bins: You’ll find everyday basics—red onions, potatoes, tomatoes, garlic, ginger, and green chilies—sold loose by the kilo so you only grab what you need. Depending on the season, they bring in Indian mangoes, Egyptian citrus, Turkish apples, Iranian pomegranates, and fresh, leafy bunches of coriander, mint, and curry leaves.
• The Butcher Counter: Chilled mutton, beef, and fresh whole or cut poultry are stocked daily, alongside pre-marinated options if you’re planning a quick weeknight grill.
• Local Tip: The delivery trucks usually unload early in the morning. If you want first dibs on the freshest greens and butcher cuts before the evening rush clears out the bins, pop in between 8:30 AM and 11:00 AM.

Pantry Staples and International Foods

Because central Sharjah is such a melting pot, the grocery aisles reflect what people actually cook, rather than just standard Western pantry items:

• Bulk Grains & Flours: 5kg, 10kg, and 20kg sacks of aged Basmati rice, Sona Masoori, whole wheat chakki atta, all-purpose flour, and semolina.
• Oils & Ghee: Big multi-liter jugs and twin packs of sunflower oil, corn oil, olive oil, and pure cow ghee.
• Spices & Condiments: Whole and ground spices, various lentils (daals), chickpeas, Middle Eastern tahini, pomegranate molasses, pickles, and Asian soy or chili sauces.
• Tea & Breakfast: Loose-leaf black tea (the non-negotiable base for daily karak), instant and Arabic coffee blends, powdered milk tins, oats, and long-life UHT milk.

Dairy, Frozen Foods, and Bakery

The chillers lining the walls hold your daily milk, laban, yogurt, fresh labneh, halloumi, and blocks of cheddar, alongside farm eggs. Down the frozen aisles, you’ll find quick fixes for busy weeknights: frozen parathas, samosa pastry sheets, mixed veggies, breaded chicken nuggets, French fries, and family-sized ice cream tubs. Right nearby, the bakery puts out fresh Arabic flatbreads, brown bread, sandwich loaves, rusks, and tea cakes.

Household Cleaning and Supplies

Keeping a home clean against desert dust and summer humidity takes work. The cleaning aisles mean you can skip a separate trip to the hardware or home goods store:

• Laundry & Dish Care: Big 2.5kg to 5kg boxes of washing powder, liquid abaya shampoo, fabric softeners, and bulk packs of dishwashing liquid and sponges.
• Paper & Disposables: Bundled multi-packs of facial tissues (usually sleeves of 5 or 10 boxes), kitchen roll towels, aluminum foil, cling film, and heavy-duty trash bags.
• Kitchen Gear: Non-stick frying pans, stainless steel pots, thermal flasks for tea, airtight plastic food containers, and basic mops and brooms.

Personal Care, Clothing, and Small Appliances

Need something outside of groceries? The non-food sections have saved many people a trip to a larger mall:

• Toiletries: Family-sized shampoos, herbal soaps, toothpaste twin packs, deodorants, baby diapers, and wet wipes.
• Basic Clothing: Affordable cotton loungewear, kids’ t-shirts, basic work socks, slippers, and casual sandals.
• Small Electronics: Heavy-duty mixer-grinders (a kitchen essential for many residents), electric kettles, steam irons, rice cookers, extension cords, and phone charging cables.

Sales, Promotions, and Smart Shopping Hacks

The main reason people cross neighborhood lines to shop here is the weekly promotional cycle. Under the City Retail banner, they run regular discount events timed around how people get paid in the UAE:

1. Payday & Bulk Stocking (28th to 5th of the month): Aimed right at salary week, these sales focus on heavy pantry items—bundled cooking oil tins, 10kg rice sacks, milk powder tins, and giant boxes of laundry detergent.
2. Weekend Savers (Thursday to Sunday): Quick markdown campaigns focusing on fresh food, vegetables, meat, and fish to draw in weekend family shoppers.
3. Mid-Week Flash Sales: Shorter 2-day drops focusing on specific snack brands, household items, or clearance goods.
4. Seasonal Events: Massive price cuts leading into Ramadan (stocking up on Vimto, dates, and frying oils), Eid, Back-to-School (stationery, lunchboxes, and water bottles), and winter holidays.

How to Save a Little Extra

• Check Flyer Dates First: Leaflets pop up all over local deal sites and social media. Because these promos are often short (2 to 4 days), always double-check the fine print at the bottom of the flyer before making a special trip.
• Do the Math on Bundles: Shrink-wrapped twin packs (like two jars of coffee taped together with a free mug) are usually a good deal, but sometimes a single large refill pouch is actually cheaper per gram. Take a quick second to look at the shelf tag.
• Inspect Produce Early: Weekend sales draw big crowds, and the produce bins get picked through fast. Go earlier in the day if you want the best-looking fruit.

Getting There, Parking, and Neighborhood Practicalities

Location is everything in Sharjah. A store can have great prices, but if getting there costs you an hour in traffic or 30 AED in taxi fare, the savings are gone.

Central Location

The main Abu Shagara store sits right on Al Wahda Street, which is basically the main commercial spine of the city. That means residents from several nearby neighborhoods can get there in a 5-to-10-minute drive—or even on foot:

• Abu Shagara: An easy walk for anyone living behind the used-car showrooms.
• Hay Al Qasimiah (Al Qasimia): Right next door; easily reachable via side streets or pedestrian crossings.
• Al Majaz & Buhaira Corniche: Just a short hop east across Al Wahda Road.
• Al Yarmook & Al Ghubaiba: A quick 5-to-10-minute drive northeast.
• Rolla: Connected straight down the main road by public buses and shared taxis.

Beating the Al Wahda Traffic and Parking Crunch

Anyone who drives in Sharjah knows that Al Wahda Street gets jammed between 5:30 PM and 9:30 PM, especially on Thursday, Friday, and Saturday nights. On top of that, street parking in Abu Shagara gets tight in the evenings as people get home from work.

• When to Go: If you’re loading up a car with heavy groceries, try going on a weekday morning between 9:00 AM and 12:30 PM, or in the early afternoon between 2:00 PM and 4:00 PM. Parking is much easier to find, and you’ll breeze right through checkout without waiting in line.
• Knock Out Multiple Errands: The Al Wahda and Al Khan stretches are packed with pharmacies, exchange houses, and cafeterias, meaning you can knock out half your weekly to-do list in one parking stop.

In-Store Perks

The store is fully air-conditioned—a lifesaver during the scorching summer months from May through September. The front entrance and aisles are wide enough for strollers and shopping carts alike, and multiple checkout counters keep things moving even when the weekend queues get long. If you ever need to check a warranty on an appliance or sort out an exchange, there’s a dedicated customer service desk right near the entrance.

Final Thoughts

For anyone living in central Sharjah, smart grocery shopping comes down to knowing where to go for what. While a corner shop is fine for emergencies, New City Centre Hypermarket earns its spot on your weekly routine by keeping pantry staples affordable, produce fresh, and everything under one roof. If you time your trips right to avoid the Al Wahda evening traffic and keep an eye on their monthly flyer cycles, you’ll save both time and money keeping your household running smoothly.

Frequently Asked Questions (FAQs)

1. Where is New City Centre Hypermarket located in Sharjah?

The main flagship store is on Al Wahda Street in the Bu Shaghara (Abu Shagara) / Hay Al Qasimiah area. They also have two other Sharjah locations: one on Al Khan Street and another in Industrial Area 4.

2. What are the opening hours?

Both the Abu Shagara and Al Khan branches are open daily from 8:00 AM to 12:00 AM (Midnight). During busy weekends, public holidays, and Ramadan, they often stay open an hour later until 1:00 AM.

3. How can I call the store directly?

You can reach the main Abu Shagara branch at +971 6 559 7922. For Al Khan, call +971 6 537 1777, and for the Industrial Area 4 location, reach out at +971 50 429 6667.

4. Is this the same place as City Centre Sharjah Mall?

No. While they’re both on Al Wahda Street, City Centre Sharjah is the big regional shopping mall with Carrefour, whereas New City Centre Hypermarket is an independent, community-focused hypermarket run by City Retail.

5. What kind of products do they carry?

Everything from fresh fruits, vegetables, meat, and dairy to frozen goods, bulk pantry grains, cooking oils, cleaning supplies, kitchenware, personal care items, basic clothing, and small home appliances.

6. When is the quietest time to visit?

Weekday mornings (8:30 AM to 12:00 PM) and mid-afternoons (2:00 PM to 4:30 PM) are your best bet. You’ll miss the evening traffic crush on Al Wahda Street and find parking much more easily.

7. Do they have weekly promotional flyers?

Yes, they run regular City Retail promos, including weekend fresh food deals, mid-week specials, and end-of-month payday discounts. Always check the dates on digital flyers before heading over.

8. Is home delivery available?

While most people shop in-store and take their bags with them, local delivery for large orders may be available for nearby buildings depending on branch staffing. It’s best to call your nearest branch directly to ask.

9. Can tourists shop here?

Definitely. If you’re staying in a nearby hotel apartment, it’s a great spot to pick up bottled water, snacks, travel toiletries, or a forgotten charger without paying inflated hotel prices.

10. What payment methods do they accept?

They take UAE Dirham (AED) cash, major credit and debit cards (Visa/Mastercard), and contactless phone payments like Apple Pay and Samsung Pay.

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